JD com : Aquascaping Business Rises on JD, And China - Marketscreener.com

JD com : Aquascaping Business Rises on JD, And China - Marketscreener.com


JD com : Aquascaping Business Rises on JD, And China - Marketscreener.com

Posted: 23 Apr 2021 12:00 AM PDT

by Rachel LiuE-commerce has brought opportunities to many new industries,including aquascaping, which is the craft of arranging aquatic plants within an aquarium. Aquascaping designer Yaming Chen brought his business onto JD's platform in 2017, and since then has seen his sales increase by over ten times.Chen is an avid aquascape enthusiast and the founder of the brand Crazy Aquatic Plants. He fell in love with aquascaping in 2000, and used to travel around China to find rare plants. He soon turned the passion into his profession, and opened his first online aquascaping products store on 2009, and opened over 30 offline chain stores since2015. However, in 2017, he realized JD's strong support for merchants, and opened a store on the platform.'JD's massive amount of high-end customers and targeted marketing strategies have provided valuable suggestions to our development of new products. JD's support is extremely valuable to the fast growth of Crazy Aquatic Plants,' said Chen.Aquascaping is a high-potential business in China. The annual value of production of the industry has reached RMB 50 billion yuan, including categories like fish tanks, fish food, equipment and landscaping products. Customers' demands are also turning more high-end from simple fish tanks to smart fish tanks, fish tank landscaping, fish tank furniture and more. According to industry report, the number of aquariums is rising in first-tier cities - there are over 60 aquariums in Shenzhen, over 50 in Shanghai and over 30 in Guangzhou.According to JD's sales manager of aquarium products, the market of aquarium products in China is going through a transformation. Big fish tanks that are placed in offices and given as gifts used to be the dominant product among customers. Now more customers are buying smaller fish tanks that are used in their family homes or on office tables.'To provide better products and services for customers, JD has formed a professional buyers' team to select high-quality products with competitive prices, and JD's big data analysis can also help brands customize their products based on customers' demands,' said the head of the JD Pet team. 'Going forward, we hope to integrate more online and offline resources to expand the shopping experience for aquarium products and maintenance.'(liuchang61@jd.com)AttachmentsOriginal documentPermalinkDisclaimerJD.com Inc. published this content on 25 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 25 April 2021 11:43:03 UTC.

Aquarium Accessories Market to Witness Heightened Revenue Growth in the Next Decade – The Courier - The Courier

Posted: 24 Apr 2021 07:31 AM PDT

People use aquarium and aquarium accessories to keep fishes, invertebrates, amphibians, aquatic reptiles such as turtles and aquatic plants. Most of the aquariums are made of glass panes, however nowadays acrylic aquaria are a primary competitor for glass. Acrylic are stronger than glasses and also weigh less along with certain amount of temperature insulation.

Aqua breeding, selling of aquarium fishes and aquarium accessories are becoming a huge business. Fishes should be kept in the type of water which they occupy in nature, due their sensitivity to rapid changes in temperature of the environment in which they are kept. If the fish tank gets too cold, fishes get stressed and get vulnerable to parasite infestations and if the aquarium gets too warm, the dissolved oxygen level drops rapidly and fishes suffocate inside the aquarium. Therefore proper temperature control systems should be installed and hence aquarium accessories play an important role.

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North America aquarium accessories is expected to be one of the largest aquarium accessories market due to the high penetration rate in the region in 2016. In terms of pet fish ownership US and Canada aquarium accessories accounted for the largest share. More than 11 million reef fishes are taken from world's reef annually, to meet the demand of 700,000 aquarium hobbyists in the U.S aquarium accessories market. Moreover, there are increasing number of fish clubs and societies in the region spreading awareness about fish hobbies among consumers and are raising awareness concerning these rare species.

Aquarium Accessories – Market Segmentation

The aquarium accessories market can be further segmented into product types into:

  • Aquarium tanks
  • Decorative items
  • Temperature control systems
  • Filtration systems

The decorative items segment in aquarium accessories market is expected to account for the largest share during the forecast period, and is primarily driven by the increasing popularity of aquaspaces amongst the hobbyists. Hobbyists are re-creating aquarium accessories based on diverse themes and are incorporating a variety of plants, ornaments, backgrounds, substrates, and related decorative items, in the tanks.

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Aquarium Accessories – Market Dynamics and Restrains

Normally an aquarium consists of filtration systems, artificial lighting along with a heater or chiller depending on the tanks inhabitants. Combined biological and mechanical aquarium filtration systems are common. Fishkeeping is gaining traction among the consumers as they are linked with providing therapeutic benefits and reducing the stress such as solution to Alzheimers disease and has helped to improve the eating habits of patients.

Technological integrated products are driving the market for aquarium accessories. The equipment's used for recreating aquarium accessories are becoming smaller, smarter and effective which makes it easy to maintain and clean the aquarium. Aquariums are becoming compact and are designed according the house corals and delicate reef vertebrates.

Product innovation in décor items is one of the major reasons surging the demand for aquarium accessories. For instance, underwater lighting using LED bulbs is one of the popular innovative aquarium accessories. These lights are waterproof and can be used as the main lighting bar. Another example is of NUVO aquarium accessories, they are multiple award winning rimless that offers modern style that will complement any décor. All the aquariums are constructed with high end clarity straight edged glasses along with customized filtration systems and environment that is tailored for aquatic plants and marine corals.

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Increasing penetration of e-commerce and online sales in aquarium accessories market another major driver driving the aquarium accessories market. Online platforms enable consumers to access various new products 24/7 globally. Another advantage for aquarium accessories that information regarding products is more detailed and also offers consumers insights in the form of consumer reviews etc. This channel also offers significant benefits to small scale manufacturers who might face various entry barriers such as marketing costs etc. when offering their respective products in the general market. Online platforms also help in significantly reducing distribution costs and garnering consumer attention more efficiently in aquarium accessories market.

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