Natural Grocers Adds Bath Salts, Foot Soaks to Private Brand Collection - Store Brands Magazine

Colorado-based grocer Natural Grocers continues to expand its private label offerings, this time in the nonfood category.

The retailer is introducing four new scented varieties of Natural Grocers Brand Epsom Salt Bath & Foot Soaks to the company's namesake private brand. The new products include Peppermint Muscle Soak, Lavender Relaxation, Tea Tree Foot Soak and Eucalyptus Everyday Cleanse. 

The new bath salts, sold in 64-ounce bags, are made with essential oils and  100% USP grade magnesium sulfate, and don't include phthalates, parabens, artificial colors or synthetic fragrances.

"Since the beginning, Natural Grocers has been elevating the status quo for better standards rooted in the principles that support the health of humans and the planet—this includes our beauty and hygiene products. We have an expansive body care and beauty department comprised of only the highest quality ingredients," said Raquel Isely, VP of Marketing at Natural Grocers. "The new Epsom salt varieties are sourced from the same trusted supplier that has provided bulk Epsom salt to Natural Grocers since 2016. They specialize in globally sourced, farm-direct commodities including spices, seasonings, grain and value-added dry flavor products."

First launched in 2016, the Natural Grocers private brand includes over 800 products across several categories. In recent weeks, the company has added new mustard and canned fish products to the collection.

Founded in 1955, Natural Grocers operates 166 stores in 21 states.

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