Coles supermarket Christmas seafood sale: WA Rock Lobsters reduced to $22 each, lobster tails from $21 each, cheap prawns - 7NEWS

Coles supermarkets has launched an epic cheap seafood sale in the lead-up to Christmas.

The retail giant has slashed the price on its popular MSC WA Cooked Rock Lobsters to just $22 each from today – down from $27 each in November.

WATCH ABOVE: Coles shopper's three-ingredients Christmas fudge recipe goes viral.

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In selected stores across the country from Wednesday, customers can also snap up MSC WA Raw Rock Lobster tails from $21 per tail at Coles.

On top of these lobster deals, Coles has "DROPPED&LOCKED" the price of Australian Thawed Large Booked Black Tiger Prawns to just $28 per kilo until the end of January.

Coles has reduced the price on MSC WA Cooked Rock Lobsters to just $22 each. Credit: Coles

The supermarket's Australian thawed large Extra Large Black Tiger Prawns are also down to $30 per kilo, reduced from $36 per kilo (see full list of specials below).

Coles Executive General Manager for Fresh Andy Mossop said the supermarket said the offers meant customers could score major savings in time for their Christmas celebrations.

"At Coles, customers buy over 70 per cent more seafood in December compared to any other month so we have a great responsibility in providing the best value and supply across our entire seafood range so more of our customers can celebrate Christmas the Australian way – with an abundance of fresh seafood," he said.

"More than 70 per cent of our customers have told us 'price' is the most important factor when shopping for Christmas products, so we've worked hard with our fantastic partners to provide the best quality, responsibly sourced seafood while keeping prices low as possible."

For the first time, Coles will also be offering large Tasmanian Southern Rock Lobsters at its local Tassie stores at just $48 per lobster – a more affordable option compared with other markets.

"We're delighted to offer ample supply of WA Rock Lobsters at just $22, and for the first time have Southern Rock Lobsters at our Tassie stores, which are internationally regarded as one of, it not the, premium fine dining seafood experiences," Mossop added.

Coles has introduced temporary purchase limits on WA Cooked Rock Lobsters at four per person to help make sure all Coles customers have access to the premium Christmas buy.

Fresh lobster tails have also been reduced, priced from $21. Credit: Coles

Coles seafood specials

Some of the fresh seafood savings customers can snap up from Coles Delis include:

  • WA Cooked Rock Lobsters - $22 each, available nationwide
  • Thawed WA Raw Rock Lobster Tails - $21 each in NSW/VIC/TAS; $23 each in QLD/WA/SA. Available in around 600 Coles stores nationwide, please check local store for availability
  • Thawed Large WA Cooked Rock Lobsters - $50 each, available in over 500 Coles stores nationwide. Please check local store for availability
  • Southern Rock Lobsters - $48 each, available in Tasmania only
  • Fresh Australian Cooked Black Tiger Prawns - $29/kg, down from $33 p/kg, available nationwide excluding WA
  • Australian Wild Caught Raw Banana Prawns - $22/kg, down from $26/kg, available nationwide
  • Thawed Australian Extra Large Black Tiger Prawns - $30/kg, down from $36/kg, available nationwide

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