Around 450 stores, restaurants and places to play will (eventually) fill this massive N.J. mall: What are the - PennLive

Around 450 stores, restaurants and places to play will (eventually) fill this massive N.J. mall: What are the - PennLive


Around 450 stores, restaurants and places to play will (eventually) fill this massive N.J. mall: What are the - PennLive

Posted: 13 Feb 2020 12:00 AM PST

Last year, we told you about a number of the tenants that will open at American Dream, the giant shopping center and entertainment complex coming to East Rutherford, N.J., an easy day trip or short overnight trip from central Pennsylvania.

Officials at this new complex are calling American Dream a lifestyle and retail destination. The three-million-square-foot center is expected to have more than 350 shops, services and amenities. There will also be more than 100 dining and specialty food offerings, including more than 20 full-service restaurants.

American Dream officially opened on Oct. 25. So far, only the three-story candy department store It'Sugar has joined the Nickelodeon Universe theme park, the indoor ice skating rink and Big Snow, an indoor ski and snowboard park, as the mall's tenants, according to NJ.com.

American Dream opens in East Rutherford

Nickelodeon Universe theme park at American Dream mall in East Rutherford. October 25, 2019 (Patti Sapone | NJ Advance Media for NJ.com) Patti Sapone | NJ Advance MediaPatti Sapone | NJ Advance Media

The Nickelodeon Universe Theme Park, which officials are calling the largest indoor theme park in the western hemisphere, opened on Oct. 25. The park features more than 35 rides, rollercoasters and attractions.

American Dream's NHL-regulation size ice rink also opened on Oct. 25. The rink has open skating, figure skating, hockey tournaments and more. Still to come is DreamWorks Water Park, which promises more than 40 water slides and 15 attractions.

Officials at American Dream previously announced that most of the stores and restaurants will open in March. But many of the opening dates have been delayed. A spokesperson for the mall this week said that it will have more details about store openings soon.

Big SNOW at American Dream

Skiers and snowboarders arrive and check in for the grand opening of Big SNOW at American Dream on December 5, 2019.Mary Iuvone | For NJ Advance Media

Officials also previously announced that Merlin Entertainments' Sea Life Aquarium, Legoland Discovery Center, CMX Luxury Movie Theater, Kidzania and an observation wheel will be part of the mall.

The developer, Triple Five Group, also owns the Mall of America in Minnesota. Officials say the American Dream facility will have high design, ultra-modern interiors juxtaposed with unexpected surprises of city gardens, site specific art, interactive sitting salons and more.

It will feature six grand atriums with natural light, each with a unique design. In one, guests will discover a sprawling garden with bird-filled aviaries.

If all that isn't enough, there's:

  • Albero dei Sogni, a unique, tree-like sculpture that will perform to a musical soundtrack several times per day with more than 75,000 LEDs and 25,000 "leaves".
  • A 60-foot fountain that will can become a catwalk in a matter of seconds.
  • An entire 60-foot entertainment atrium that will be a hub for live events and social gatherings.

Back in October we shared a list of about three dozen tenants that will call American Dream home. Our latest list includes more than 80 tenants based on previous announcements, as well as the list of tenants that have appeared or will appear at the mall's job fairs.

Here's the list:

1st RND

The sports bar focuses on burger, beer and sports.

Abercrombie kids

Forward fashion apparel for children.

Aland

The South Korean fashion chain Aland opened its first U.S. store in Brooklyn last year, according to Inside Retail Asia.

Aldo

Footwear and accessories for men, women and children.

Amazon box

(Staten Island Advance/Annalise Knudson)Staten Island Advance/Annalise

Amazon 4-Star

Amazon says that everything in this store is either rated four stars or above, is a top seller or is a new or trending item.

American Dream Observation Wheel

A 300-foot observation wheel overlooking Manhattan.

The Lakes Mall

An American Eagle Outfitters store is seen at The Lakes Mall in Fruitport on Thursday, March 21, 2019. Kayla Renie | MLive.com fileKayla Renie | MLive.com file

American Eagle Outfitters

Clothing for men and women

Angry Birds miniature golf

This will be one of two planned mini-golf courses at American Dream, and will be Angry Birds-themed, according to an NJ.com report. The 18-hole indoor course will be inspired by The Angry Birds Movie 2, and take players on an adventure through Bird Island, Pig Island and Eagle Island "with twists and challenges along the way," the report said.

Ani Ramen House

The ramen and Japanese izakaya restaurant will open at American Dream, according to the North Jersey Record.

Arc'teryx

Arc'teryx sells outdoor apparel, jackets, packs, and climbing equipment.

Aritzia

The retailer sells women's clothing and accessories.

Asics

Footwear for men, women and children.

People head to the mall for some last minute Christmas shopping.

A shopper leaves Bath & Body Works Monday, Dec. 24, 2012 at Bel Air Mall in Mobile, Ala. (Bill Starling/bstarling@al.com) MOMO

Bath & Body Works

The retailer sells fragrance, gifts, and body and bath products

Banana Republic

Retailer of men's and women's clothing.

Big Snow Ski and Snowboard Park

A 365 day a year indoor ski and snowboard park. It stands 16-stories tall and spans more than 180,000 square feet. Big Snow offers year-round skiing, snowboarding and snow tubing, alongside indoor snow play and event space. A collection of ski and snowboard retail stores known as "The Shops@Big Snow" will surround the snow park which will offer equipment, accessories and fashion outerwear. Big Snow offers equipment rentals, lessons, a shopping village and a ski lounge.

Build-A-Bear Workshop

Customers can make their own custom teddy bears.

Century 21

Century 21 Department Store, is a fashion retailer for men's, women's and children's apparel, footwear, outerwear, lingerie, accessories, cosmetics and home goods. The store will include 60,000 square feet.

Charleys Philly Steaks

Fast food chain.

Charlotte Russe

Apparel retailer.

ClimbZone

ClimbZone, is a family entertainment and indoor climbing center with dozens of individually themed walls, according to a ROI-NJ report.

Collections at American Dream

Anchored by a Saks Fifth Avenue and and featuring Hermes, Tiffany & Company, Dolce Gabbana, Moncler, Watches of Switzerland this area is a who's who list of luxury and fashion retailers.

CMX Luxury Movie Theatre

The movie theater chain has a number of theaters across the country. Last year, the Triple Five Group opened an 872-seat venue with oversized luxurious recliners, digital projection and audio, and a 1,650-square-foot culinary market area at the Mall of America.

Coca‐Cola partnership

  • Bespoke Events: Coca-Cola will host bespoke events with their network of athletes, influencers and celebrities year-round within the American Dream community.
  • The Social Bubble: This in-line social media storefront, presented by Coca-Cola, will feature an interactive space, podcast studio, and media wall connecting consumers in real-time with social media content throughout American Dream.
  • Coca-Cola Green Rooms: Designed in collaboration with Coca-Cola, VIPs will be able to recharge pre- and post- event in American Dream's green rooms.
  • Coca-Cola Eats: This branded dining destination will seat approximately 800 guests and offer a wide array of local and global cuisines.

Columbia Sportswear

Apparel, shoes and accessories for men, women and children.

Dolce Gabbana

Dolce Gabbana sells menswear, womenswear, childrenswear, eyewear, accessories, make-up products and more.

DreamWorks Water Park

American Dream says this will be the second largest indoor water park in the world and features 35 water slides and 13 attractions, including two surf riders from American Wave Machines, surf lessons, a kids play structure, a river, a swim-up bar and more. It also says it will have the world's largest indoor wave pool at 1.5 acres, the longest hydro-magnetic coaster and the tallest indoor body slide at 142 feet with a 50 foot free-fall. The park will feature 31 luxury cabanas that overlook the park with views of Manhattan.

DSW

Footwear for men, women and children as well as accessories.

Eddie Bauer

Apparel, shoes and accessories for men and women as well as apparel for children.

Express Clothing Chain To Close Approximately 100 Stores By 2022

PLANTATION, FLORIDA - JANUARY 22: The exterior of an Express clothing store is seen as the company announces it will close some stores on January 22, 2020 in Plantation, Florida. The clothing retailer announced that it plans to shutter roughly 100 of its stores by 2022, as part of its strategy three year strategy to save $80 million in costs annually. (Photo by Joe Raedle/Getty Images) Getty ImagesGetty Images

Express

Apparel, shoes and accessories for men and women.

Evereve

Apparel, shoes and accessories for women.

Foot Locker

Footwear and sports apparel for men, women and children.

For The Win

The arcade-style gastropub will feature gaming, gastropub cuisine, craft beer, bowling, live music and more.

Fourpost

From Fourpost about its new 20,000-square-foot store: "Our new store will feature rotating selections of fresh brands and inventory, local eats, and interactive, family-friendly environments. From innovative product displays to interactive activations, guests of every age will find elements of surprise and delight. And whether a family wants to grab-and-go with a quick, easy checkout or relax with a delicious treat, Fourpost will have everything they need. Beyond shopping, we will offer educational programming, networking, and workshops for both adults and children that encourages endless discovery and engagement."

Grisini

The Grisini Hospitality Group which incorporates Grisini Coffee shop, Food Hall and Market concepts will be opening its first stores, two coffee shops and a European-style food hall at American Dream. Grisini by Chef Marc Murphy is expected to open in 2020 for lunch and dinner. In addition to the food hall, Grisini will also feature a coffee shop, and a marketplace providing retail products and packaged, prepared food for meals on-the-go.

H Mart

H Mart, an Asian-American market with 61 stores in the United States will open a 35,000-square-foot store and restaurant, according to a report on NJ.com. The location will feature national and international Asian food concepts, an on-site bakery and a stage with live music, craft cocktails, entertainment and weekly events, the report said.

Clothing inside H and M clothing store in Downtown Detroit

H&M opens in Downtown Detroit, located at 1505 Woodward Ave., on Thursday, November 21, 2019 (Photo by Edward Pevos | MLive)

H&M

Fashion retailer for women, men, teenagers and children.

Hermès

Hermes sells bags, belts, dishes, scarves, shoes, perfumes, watches, jewelry and clothes.

Hollister Co.

Apparel retailer for teenagers

IT'SUGAR opens at American Dream mall

A lollipop display at IT'SUGAR, a candy department store, located inside the American Dream mall, in East Rutherford, December 14, 2019. Mary Iuvone | For NJ Advance Med

IT'Sugar

It'Sugar opened a candy department store at the property that spans 22,000 square feet over three levels. Upon entering the store, guests are greeted by a 60-foot replica of the Statue of Liberty made entirely from candy. The location features more than 10,000 choices of candy specializing in innovative sweets, fun novelty gifts, and giant candy.

Jarana

The Peruvian restaurant will open at American Dream.

Kidzania

KidZania is an interactive education and entertainment center for kids. The 80,000 square foot indoor city provides kids with the opportunity to role-play and explore more than 100 professions. Kids can learn to fight fires, pilot airplanes, act in plays, design robots, perform surgery, go on secret missions and much more.

Kosher Food Hall

Triple Five Group says that the food hall will be the first ever strictly kosher food market in a North American retail and entertainment destination.

Legoland Discovery Center

Lego says this project will be like walking into a giant box of Legos. It is designed specifically for families with children ages three to 10 to play together, offering a fun, interactive and educational two to three-hour indoor experience. There will be a range of play areas, including a 4D cinema, a brick pool, master classes from a model builder, rides, party rooms and a Miniland exhibit designed to reflect the iconic buildings and skyline of the area.

Levi's

Jeans for men, women and children.

Likkle More Jerk

The Caribbean eatery will open at American Dream.

Lush

Cosmetics retailer

MAC Cosmetics

MAC sells a wide range of cosmetic products.

Manchu Wok

Chinese cuisine

Mirror Maze

Triple Five Group also has a Mirror Maze at the Mall of America, which is a 2,500 square foot life-size maze of mirrors and glass.

Moncler

Moncler is known for its jackets and other apparel.

Morphe

Beauty products

Munchies Food Hall

The food hall will include 18 hot spots from the best local and regional food sources, a cooking studio, two revolving kitchens showcasing up-and-coming chefs, and more.

Admission to increase soon at new American Dream attraction

Nickelodeon Universe (NJ.com)

Nickelodeon Universe Theme Park

The park features more than 20 rides, rollercoasters and attractions. American Dream says it boasts three world-record breaking coasters – the world's steepest roller coaster, tallest and longest spinning coaster, and tallest indoor spinning drop tower, as well as a nine-story ropes course. Guests can expect to encounter their favorite Nickelodeon characters in the park, as well as daily performances on the Nickelodeon Slime Stage.

Old Navy

Clothing and accessories retailer

PacSun

Apparel, footwear and accessories

Performing Arts Center

This will be a 1,300-seat performing arts theater set to host movie premieres, according to Glossy.co.

Pora Foods

Primark

Primark sells fashion, beauty and homeware products.

Saks Fifth Avenue

Saks Fifth Avenue is known for its designer collections, and its assortment of handbags, shoes, jewelry, cosmetics and gifts.

Samsonite

Luggage, business cases, backpacks and travel accessories.

Sea Life Aquarium

American Dream will have the first and only Sea Life aquarium in the New Jersey/New York area. Sea Life will highlight everything from shrimp and starfish to seahorses, sharks and rays. It will feature a tropical ocean tank with a walk-through underwater tunnel. The aquarium will have discussions, feeding demonstrations and other programs.

Sneak Peek: Sephora inside JCPenney at Capital City Mall

Sephora inside the JCPenney store at Capital City Mall in Lower Allen Township. July 20, 2018. Dan Gleiter | dgleiter@pennlive.com PENNLIVE.COMPENNLIVE.COM

Sephora

Sephora sells fragrances, beauty products and cosmetics.

SJP by Sarah Jessica Parker

Footwear, books, apparel, fragrance, handbags and accessories.

Skechers

Shoes, boots and clothing

Sunglass Hut

Sunglasses for men, women and children.

Thai Express

Thai Cuisine

Tiffany & Co.

Tiffany & Co. is known for its jewelry, watches and luxury accessories.

The Dining Terrace

The Dining Terrace will feature more than 20 full-service restaurants complete with views of Manhattan and an upscale, alfresco-like setting.

American Dream opens in New Jersey with Nickelodeon theme park and ice skating rink

Inside opening day of American Dream mall in East Rutherford, New Jersey on October 25, 2019. (Staten Island Advance/ Victoria Priola)

The Ice Rink

The Ice Rink is American Dream's NHL‐regulation size skating and hockey facility, and has open skating, figure skating, club and professional sport events and more.

Torrid

The store offers plus-size clothing and accessories for women.

Tumi

Luggage, backpacks and bags.

Ugg

Boots, slippers and shoes

Ulta Beauty

Beauty products

Uniqlo

Uniqlo sells women's, men's and kids' clothing and accessories.

Urban Planet

Apparel retailer for men, women and children.

Vans

Skateboarding shoes retailer

Victoria's Secret/Victoria's Secret Pink

Victoria Secret sells lingerie, beauty products and accessories.

Villa Restaurant Group

The group owns a number of quick service and full service restaurants. It's not clear which of its restaurants are opening at American Dream.

Watches of Switzerland

The store at American Dream will be the fourth store in the United States for the U.K.'s largest watch retailer, according to Barron's.

Wendy's on Cooper Street closes

J. Scott Park, MLive.com J. Scott Park | MLive.com

Wendy's

Fast food restaurant

Yoyoso

Health and beauty products, bags and accessories.

Zara

Zara sells apparel for men, women and children as well as shoes and accessories.

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